{"id":22083,"date":"2020-03-09T12:59:26","date_gmt":"2020-03-09T12:59:26","guid":{"rendered":"https:\/\/tkhamann.com\/portfolio_page\/entwicklung-der-co%e2%82%82-strategie-fur-einen-premium-pkw-hersteller"},"modified":"2020-06-15T17:53:10","modified_gmt":"2020-06-15T17:53:10","slug":"entwicklung-der-co%e2%82%82-strategie-fur-einen-premium-pkw-hersteller","status":"publish","type":"portfolio_page","link":"https:\/\/tkhamann.com\/de\/portfolio_page\/entwicklung-der-co%e2%82%82-strategie-fur-einen-premium-pkw-hersteller","title":{"rendered":"Entwicklung der CO\u2082-Strategie f\u00fcr einen Premium-Pkw-Hersteller"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22083\" class=\"elementor elementor-22083 elementor-21200\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec76934 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3ec76934\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0d64de\" data-id=\"5a0d64de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-557a1f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"557a1f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e3ad1e2\" data-id=\"e3ad1e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1992abd elementor-widget elementor-widget-image\" data-id=\"1992abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tkhamann.com\/wp-content\/uploads\/2020\/03\/701.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13197a0\" data-id=\"13197a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf02dc elementor-widget elementor-widget-text-editor\" data-id=\"aaf02dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automobil &amp; Mobilit\u00e4t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a649dc elementor-widget elementor-widget-text-editor\" data-id=\"1a649dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entwicklung der CO\u2082-Strategie f\u00fcr einen Premium-Pkw-Hersteller<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76543b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"76543b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-42f7dde\" data-id=\"42f7dde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8288f57 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"8288f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tHerausforderungen\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c6147 elementor-widget elementor-widget-text-editor\" data-id=\"81c6147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfordernis zur st\u00e4rkeren Ber\u00fccksichtigung von CO\u2082 als wesentlichen Treiber f\u00fcr die Produkt- bzw. Aggregatestrategie aufgrund erheblicher Ver\u00e4nderungen des Verbraucherverhaltens und der gesetzlichen Anforderungen<\/p><p>\u00a0<\/p><p>Erg\u00e4nzung der bislang dominanten Technologieorientierung durch eine st\u00e4rkere Marktorientierung<\/p><p>\u00a0<\/p><p>Notwendigkeit zur interdisziplin\u00e4ren Einbindung der Bereiche Marketing &amp; Vertrieb sowie Forschung &amp; Entwicklung zur Erzielung nachhaltiger und unternehmensweit akzeptierter Ergebnisse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-379539e\" data-id=\"379539e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-557ad51 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"557ad51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tL\u00f6sungsansatz\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9250 elementor-widget elementor-widget-text-editor\" data-id=\"e0a9250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durchf\u00fchrung einer Treiber- und Trendanalyse zu den Aspekten Gesetzgebung, Kundenverhalten, Wettbewerb und \u201aTotal Cost of Ownership\u2018 (TCO) f\u00fcr die wesentlichen Kernm\u00e4rkte<\/p><p>\u00a0<\/p><p>Darauf aufbauende Formulierung verschiedener Szenarien zur Ableitung der potentiellen Entwicklung der M\u00e4rkte und des damit einhergehenden Absatzvolumens<\/p><p>\u00a0<\/p><p>Identifikation strategischer Handlungsoptionen, insbesondere zur Absicherung des geplanten Absatzes und Umsatzes<\/p><p>\u00a0<\/p><p>Priorisierung der Handlungsoptionen entsprechend ihrer Relevanz f\u00fcr die Erreichung der gesetzten Ziele<\/p><p>\u00a0<\/p><p>Beschreibung der bereichs\u00fcbergreifenden CO\u2082-Strategie in einem Operating Model zur Realisierung mit neuen Verantwortlichkeiten und Rollen entlang der relevanten Prozesse<\/p><p>\u00a0<\/p><p>Ausarbeitung eines Umsetzungsplans<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e20b7f4\" data-id=\"e20b7f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7226d2 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"d7226d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tErgebnisse\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9003f9 elementor-widget elementor-widget-text-editor\" data-id=\"f9003f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Klares Verst\u00e4ndnis der gesetzlichen und Marktanforderungen sowie der globalen f\u00fcr die CO\u2082-Emissionen relevanten Trends geschaffen<\/p><p>\u00a0<\/p><p>Tragf\u00e4higes Fundament f\u00fcr produktstrategische Entscheidungen gelegt<\/p><p>\u00a0<\/p><p>CO\u2082-Problematik durch die Bestellung eines CO\u2082-Steuerkreises als \u00fcbergeordnetes Entscheidungsgremium nun fest im Proze\u00df zur Festlegung der Produktstrategie verankert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23226,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[174,167],"portfolio_tag":[],"class_list":["post-22083","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-customer-insights","portfolio_category-strategisches-management"],"_links":{"self":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/22083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/comments?post=22083"}],"version-history":[{"count":10,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/22083\/revisions"}],"predecessor-version":[{"id":23565,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/22083\/revisions\/23565"}],"wp:attachment":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/media?parent=22083"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=22083"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_tag?post=22083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}