{"id":24903,"date":"2023-09-11T18:57:19","date_gmt":"2023-09-11T16:57:19","guid":{"rendered":"https:\/\/tkhamann.com\/portfolio_page\/erstellung-von-fallstudien-zu-aktuellen-standards-und-best-practices-des-vertriebs-von-high-end-luxusautos-entlang-der-customer-journey"},"modified":"2023-10-11T17:54:47","modified_gmt":"2023-10-11T15:54:47","slug":"erstellung-von-fallstudien-zu-aktuellen-standards-und-best-practices-des-vertriebs-von-high-end-luxusautos-entlang-der-customer-journey","status":"publish","type":"portfolio_page","link":"https:\/\/tkhamann.com\/de\/portfolio_page\/erstellung-von-fallstudien-zu-aktuellen-standards-und-best-practices-des-vertriebs-von-high-end-luxusautos-entlang-der-customer-journey","title":{"rendered":"Erstellung von Fallstudien zu aktuellen Standards und Best Practices des Vertriebs von High-End-Luxusautos entlang der Customer Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24903\" class=\"elementor elementor-24903 elementor-24892\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec76934 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"3ec76934\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0d64de\" data-id=\"5a0d64de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-557a1f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"557a1f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e3ad1e2\" data-id=\"e3ad1e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1992abd elementor-widget elementor-widget-image\" data-id=\"1992abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"705\" height=\"495\" src=\"https:\/\/tkhamann.com\/wp-content\/uploads\/2023\/09\/Experience_Project-40_LuxuryCarSales.png\" class=\"attachment-large size-large wp-image-24898\" alt=\"\" srcset=\"https:\/\/tkhamann.com\/wp-content\/uploads\/2023\/09\/Experience_Project-40_LuxuryCarSales.png 705w, https:\/\/tkhamann.com\/wp-content\/uploads\/2023\/09\/Experience_Project-40_LuxuryCarSales-300x211.png 300w, https:\/\/tkhamann.com\/wp-content\/uploads\/2023\/09\/Experience_Project-40_LuxuryCarSales-700x491.png 700w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-13197a0\" data-id=\"13197a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf02dc elementor-widget elementor-widget-text-editor\" data-id=\"aaf02dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automobil &amp; Mobilit\u00e4t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a649dc elementor-widget elementor-widget-text-editor\" data-id=\"1a649dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erstellung von Fallstudien zu aktuellen Standards und Best Practices des Vertriebs von High-End-Luxusautos entlang der Customer Journey<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76543b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"76543b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-42f7dde\" data-id=\"42f7dde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8288f57 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"8288f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tHerausforderungen\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cf826 elementor-widget elementor-widget-text-editor\" data-id=\"14cf826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Klient, ein internationaler Fahrzeughersteller mit mehreren Marken, bereitet das Angebot eines luxuri\u00f6ses Automodells als Imagetr\u00e4ger in limitierter Auflage vor<\/p><p>\u00a0<\/p><p>Daher m\u00f6chte sich dieser Hersteller ein umfassendes Bild \u00fcber aktuelle Standards und Best Practices des Vertriebs von High-End-Luxusfahrzeugen (insb. limitierte Editionen) entlang der gesamten Customer Journey verschaffen<\/p><p>\u00a0<\/p><p>Dazu sollen Fallstudien zu als Limited Edition vermarkteten Pkw-Modellen erstellt werden<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-379539e\" data-id=\"379539e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-557ad51 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"557ad51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tL\u00f6sungsansatz\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9250 elementor-widget elementor-widget-text-editor\" data-id=\"e0a9250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definition, Abstimmung des Vorgehens und der Methodik (z.B. Interview-Leitfaden) sowie gemeinsame Festlegung der in den Fallstudien zu betrachtenden limitierten Editionen<\/p><p>\u00a0<\/p><p>Durchf\u00fchrung umfassender Recherchen und Analyse von Sekund\u00e4rdaten<\/p><p>\u00a0<\/p><p>Erg\u00e4nzung der Sekund\u00e4rdaten durch pro Fallstudie 2 bis 3 semi-strukturierte Interviews mit internationalen Experten<\/p><p>\u00a0<\/p><p>Erstellung umfangreicher Fallstudienberichte und Diskussion der Ergebnisse mit dem Team des Klienten<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e20b7f4\" data-id=\"e20b7f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7226d2 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"d7226d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tErgebnisse\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9003f9 elementor-widget elementor-widget-text-editor\" data-id=\"f9003f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ergebnisse aus Sekund\u00e4r- und Prim\u00e4rdatenerhebung synthetisiert und graphisch aufbereitet<\/p><p>\u00a0<\/p><p>Fallstudien zum Vertrieb der ausgew\u00e4hlten limitierten Editionen erarbeitet und in jeweils ca. 2-st\u00fcndigen Besprechungen mit dem Klienten er\u00f6rtert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>N\/A<\/p>\n","protected":false},"author":1,"featured_media":24909,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[156,159,154],"portfolio_tag":[],"class_list":["post-24903","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-3-business-building","portfolio_category-6-sales-operations","portfolio_category-1-strategic-management"],"_links":{"self":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/24903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/comments?post=24903"}],"version-history":[{"count":9,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/24903\/revisions"}],"predecessor-version":[{"id":24956,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_page\/24903\/revisions\/24956"}],"wp:attachment":[{"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/media?parent=24903"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_category?post=24903"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/tkhamann.com\/de\/wp-json\/wp\/v2\/portfolio_tag?post=24903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}