Automotive & Mobility
Preparing Case Studies on Current Standards and Best Practices for Selling High-End Luxury Cars Throughout the Customer Journey
The client, an international car manufacturer with a portfolio of several brands, is preparing to offer a luxury car model as a limited edition image carrier
Therefore, this automaker is interested in understanding current standards and best practices for selling high-end luxury cars across the entire customer journey
To this end, case studies are to be prepared on models of passenger cars that are marketed as limited editions
Defining and coordinating the approach and methodology (e.g., interview guide), as well as jointly determining the limited-edition models to be considered in the case studies
Conducting extensive research and analyzing secondary data
Supplementing the secondary data with 2 to 3 semi-structured interviews with international experts per case study
Preparing comprehensive case study reports and discussing the results with the client’s team
Results from secondary and primary data collection synthesized and presented graphically
Case studies for the distribution of the selected limited editions developed and discussed with the client in meetings of approximately 2 hours each
March 2021
The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.
T. K. HAMANN takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM.’ In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development.’
We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016. Together, we will continue to consequently pursue quality leadership in our disciplines.
For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area. Subsequently, assessments were obtained from the clients. For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.