Automotive & Mobility

Conducting Industry Trend Analyses and Market Study for an Asian EV Brand Preparing Their Entry in Global Markets

Challenges

The client pursues a vision to become a globally recognized electric vehicle brand and hence announced the launch of new vehicles in various foreign markets

 

They are currently establishing R&D centers outside their home country in North America, Europe, and Asia-Pacific

 

Need to answer the following key questions:

  • What are the key success factors for the announced vehicles in the relevant foreign markets?
  • What technologies need to be (further) developed by the client for their success in foreign markets?
Problem-Solving Approach

Conducting extensive desk research

 

Supplementing the secondary data with 20 semi-structured interviews with international experts

 

Compiling a comprehensive report along the following subjects:

  • Global disruptive trends in the automotive industry
  • Current and future key research & development (R&D) initiatives of various OEMs, especially those that are already successfully selling electric vehicles today
  • Comprehensive regional analyses on North America, Europe, and Asia-Pacific
  • Conclusions and recommendations for the client
Results

Disruptive megatrends and other trends as well as their impact on the overall industry and the client identified and comprehensively described

 

Deep understanding of the current and future R&D activities of (potential) competitor developed

 

Customer demands, purchase behavior, market characteristics, and strengths and weaknesses of already available electric vehicles in the relevant regions/countries analyzed

 

Recommendations for the client regarding their future product strategy and R&D agenda derived

Copyright © 2017–2024

Legal Notice