Electric vehicle charging plug connected to blue-lit EV charging port.

Automotive & Mobility

Conducting Industry Trend Analyses and Market Study for an Asian EV Brand Preparing Their Entry in Global Markets

Challenges

The client pursues a vision to become a globally recognized electric vehicle brand and hence announced the launch of new vehicles in various foreign markets

 

They are currently establishing R&D centers outside their home country in North America, Europe, and Asia-Pacific

 

Need to answer the following key questions:

  • What are the key success factors for the announced vehicles in the relevant foreign markets?
  • What technologies need to be (further) developed by the client for their success in foreign markets?
Problem-Solving Approach

Conducting extensive desk research

 

Supplementing the secondary data with 20 semi-structured interviews with international experts

 

Compiling a comprehensive report along the following subjects:

  • Global disruptive trends in the automotive industry
  • Current and future key research & development (R&D) initiatives of various OEMs, especially those that are already successfully selling electric vehicles today
  • Comprehensive regional analyses on North America, Europe, and Asia-Pacific
  • Conclusions and recommendations for the client
Results

Disruptive megatrends and other trends as well as their impact on the overall industry and the client identified and comprehensively described

 

Deep understanding of the current and future R&D activities of (potential) competitor developed

 

Customer demands, purchase behavior, market characteristics, and strengths and weaknesses of already available electric vehicles in the relevant regions/countries analyzed

 

Recommendations for the client regarding their future product strategy and R&D agenda derived

March 2021

‘Best Management Consultants 2021:’ T. K. HAMANN among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.

 

T. K. HAMANN takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM.’  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development.’

 

We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.