Automotive & Mobility

Conducting Industry Trend Analyses and Market Study for an Asian EV Brand Preparing Their Entry in Global Markets

Challenges

The client pursues a vision to become a globally recognized electric vehicle brand and hence announced the launch of new vehicles in various foreign markets

 

They are currently establishing R&D centers outside their home country in North America, Europe, and Asia-Pacific

 

Need to answer the following key questions:

Problem-Solving Approach

Conducting extensive desk research

Supplementing the secondary data with 20 semi-structured interviews with international experts

 

Compiling a comprehensive report along the following subjects:

Results

Disruptive megatrends and other trends as well as their impact on the overall industry and the client identified and comprehensively described

 

Deep understanding of the current and future R&D activities of (potential) competitor developed

 

Customer demands, purchase behavior, market characteristics, and strengths and weaknesses of already available electric vehicles in the relevant regions/countries analyzed

 

Recommendations for the client regarding their future product strategy and R&D agenda derived