Automotive & Mobility
Developing a CO₂ Strategy for a Manufacturer of Premium Cars
Requisite to take CO₂ emissions more into consideration as a key impetus for the product/engine strategy due to considerable changes in customer behavior and legal requirements
Endorsement of the so far dominant technology orientation with a stronger market focus
Need for an interdisciplinary integration of the marketing & sales and the research & development departments to allow for achieving sustainable and company-wide accepted results
Conducting a driver and trend analysis with respect to legislation, customer behavior, competition, and total cost of ownership (TCO) for the main markets
Formulating various scenarios based on the driver and trend analysis to determine the potential future development of the markets and the concomitant sales volume
Identifying strategic courses of action, especially to secure the planned sales and revenues
Prioritizing the courses of action with respect to their relevance for reaching the pre-set objectives
Describing the cross-departmental CO₂ strategy in an operating model that allows the realization based on new responsibilities and roles along the relevant processes
Developing an implementation plan
Clear understanding of the legal and market requirements in addition to the globally relevant trends with relevance to CO₂ emissions
Viable basis for decisions related to the product strategy laid
CO₂ issues firmly incorporated in the product-strategy development process by establishing a CO₂ steering committee
The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.
T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’. In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.
We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016. Together, we will continue to consequently pursue quality leadership in our disciplines.
For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area. Subsequently, assessments were obtained from the clients. For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.