Developing Distinctive Knowledge Around Innovation Commercialization


Developing distinctive knowledge on the successful commercialization of innovations, particularly new product or service offerings—from just after the idea generation until peak sales

Problem-Solving Approach

Reviewing established approaches and conducting interviews with clients and consultants in order to develop a consistent framework along the following aspects that run parallel to and are highly complementary to the technical product-development process:

  • Design-to-market issues:
  • Market and customer segmentation
  • Customer-value analysis
  • Value-proposition development/testing
  • Pricing of new offerings and value-capture strategies
  • Launch management:
  • Brand positioning and promotion
  • Sales-/communication-channel management
  • Sales operations and sales-force execution
  • Strategic partnerships/alliances

Learning codified and new knowledge materials developed along the various elements of the framework for successful commercialization of innovations:

  • Document that can be used with senior-level clients
  • Comprehensive documentation incl. best-practice examples