Cross-Industry

Developing Distinctive Knowledge Around Innovation Commercialization

Challenges

Developing distinctive knowledge on the successful commercialization of innovations, particularly new product or service offerings—from just after the idea generation until peak sales

Problem-Solving Approach

Reviewing established approaches and conducting interviews with clients and consultants in order to develop a consistent framework along the following aspects that run parallel to and are highly complementary to the technical product-development process:

  • Design-to-market issues:
  • Market and customer segmentation
  • Customer-value analysis
  • Value-proposition development/testing
  • Pricing of new offerings and value-capture strategies
  • Launch management:
  • Brand positioning and promotion
  • Sales-/communication-channel management
  • Sales operations and sales-force execution
  • Strategic partnerships/alliances
Results

Learning codified and new knowledge materials developed along the various elements of the framework for successful commercialization of innovations:

  • Document that can be used with senior-level clients
  • Comprehensive documentation incl. best-practice examples

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