Automotive & Mobility

Gaining a Deep Understanding of the Telematics Needs of Commercial Vehicle Manufacturers


The client, a global leader in connected car technology, lifestyle audio innovation, design and analytics services, and cloud and IoT solutions, wants to better understand the role of telematics in the global commercial vehicle market


Specific areas of interest include:

Problem-Solving Approach

Defining and coordinating the approach and methodology (e.g., interview guide)


Conducting interviews with engineering, R&D, and technology executives at commercial vehicle manufacturers in North America and selected Asian markets


Discussing the results of the initial interviews to determine the direction of the market research


Complete transcriptions and recordings of interviews delivered to the client


Recording and comparing the answers of the different interviewees to the most important questions in an analysis sheet (MS Excel)