T. K. Hamann | Developing and Reviewing a Business Case for Innovative Electro-Optic Applications

High-Tech

Developing and Reviewing a Business Case for Innovative Electro-Optic Applications

The client has developed and started to commercialize electro-optic solutions for applications in various industries like automotive, consumer goods, and building technology and home automation

In order to roughly assess the economic benefits of the planned approach for the clients and their (potential) customers, initial stages of a business case were developed based on certain key metrics

Core objectives against this background:

Ensuring a basic understanding of the underlying technology and systematic review of existing prior work

Examining and gradually further refining the business case through an iterative approach in close coordination with the relevant contacts (e.g. Senior Business Development Managers, Controlling):

Prioritizing and selecting pilot projects/use cases
Structuring of the business case according to customer projects and their aggregation by business types such as technological consulting for pre-series and series development, selling or leasing of production equipment and its maintenance as well as licensing
Calculating the costs of components for specific customer projects from the customers’ perspective (outside-in)

Relevant data along a standard calculation scheme collected or critically assessed

File with calculations for prioritized customer projects developed

Foundation created for economic negotiations with customers and for management decisions (e.g. on license fees)

Transparency created regarding the overall economic viability of the commercialization of electro-optic technology by the client

Business case comprehensively documented, so that client contacts could easily expand the file to include other customers/projects