Business Unit Portfolio Strategy for a Fast-Growing Technology Company


The client, a wholly owned subsidiary of a DAX-30 company, has developed and started to commercialize high technology solutions for applications in various industries


Core objectives against this background:

Problem-Solving Approach

Defining and agreeing on the approach/methodology to evaluate and categorize/bundle the use cases


Adjusting the perspective on the use cases—from a strongly technological focus towards a user/customer perspective


Conducting extensive research and analyzing the gathered secondary data


Evaluating the revenue potential of the individual use cases over the next four years—in each case under a conservative as well as an ambitious scenario and regarding the potential USPs of the solutions offered by the client


Taking an aggregate view of the possible sales development


Elaborating a proposal for the future portfolio and working out a possible market approach


All defined use cases analyzed, categorized, assessed, and prioritized or deprioritized


Aggregated revenue potential matched with client growth ambitions


Target customers identified and segmented


Product and service portfolio as well as business model defined


Go-to-market approach and distribution model roughly determined


Most relevant parts of the business model canvas developed

March 2021

‘Best Management Consultants 2021’: T. K. Hamann among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.


T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’.  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.


We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.