Business Unit Portfolio Strategy for a Fast-Growing Technology Company
The client, a wholly owned subsidiary of a DAX-30 company, has developed and started to commercialize high technology solutions for applications in various industries
Core objectives against this background:
Defining and agreeing on the approach/methodology to evaluate and categorize/bundle the use cases
Adjusting the perspective on the use cases—from a strongly technological focus towards a user/customer perspective
Conducting extensive research and analyzing the gathered secondary data
Evaluating the revenue potential of the individual use cases over the next four years—in each case under a conservative as well as an ambitious scenario and regarding the potential USPs of the solutions offered by the client
Taking an aggregate view of the possible sales development
Elaborating a proposal for the future portfolio and working out a possible market approach
All defined use cases analyzed, categorized, assessed, and prioritized or deprioritized
Aggregated revenue potential matched with client growth ambitions
Target customers identified and segmented
Product and service portfolio as well as business model defined
Go-to-market approach and distribution model roughly determined
Most relevant parts of the business model canvas developed
The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.
T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’. In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.
We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016. Together, we will continue to consequently pursue quality leadership in our disciplines.
For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area. Subsequently, assessments were obtained from the clients. For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.