Automotive & Mobility

Competitive Product and Cost Analysis for a Turkish Bus Manufacturer

Challenges

Uncertainty on the side of the corporate parent of the bus manufacturer about their potential to succeed

Problem-Solving Approach

Analyzing the competitive position regarding product-related aspects:

  • Analyzing the development of the market and its segments
  • Appraising the market attractiveness
  • Deriving the customer preferences and buying-factor profiles
  • Ascertaining the customers’ perception of the client’s and their competitors’ brands and products

Analyzing the competitive position with respect to costs:

  • Detailing of the cost structure
  • Analyzing product profitability
  • Comparing KPIs
  • Conducting a conceptual benchmarking and a value analysis
  • Deducing cost-reduction measures

Determining the future strategic directions:

  • Defining a regional strategy:
  • Prioritizing focus markets and determining the market-penetration path
  • Assessing the entry into new markets, especially with respect to R&D cost versus the additional sales and revenue potential
  • Defining strategic levers:
  • Selecting and improving products in order to meet the market requirements
  • Optimizing the existing sales organization
  • Sketching a roadmap to the consequent positioning of the client’s brand on ‘value for money’ while increasing the profitability
Results

Short-term measures defined to refocus on core markets

 

Mid-term approaches to a careful geographic expansion developed

 

Long-term directions identified in order to selectively enter new markets

 

Measures packages consequently and successfully implemented after having completed the project at the end of 2010:
Net revenue more than doubled until 2016

March 2021

‘Best Management Consultants 2021:’ T. K. HAMANN among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.

 

T. K. HAMANN takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM.’  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development.’

 

We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.