Automotive & Mobility

Competitive Product and Cost Analysis for a Turkish Bus Manufacturer


Uncertainty on the side of the corporate parent of the bus manufacturer about their potential to succeed

Problem-Solving Approach

Analyzing the competitive position regarding product-related aspects:

Analyzing the competitive position with respect to costs:

Determining the future strategic directions:


Short-term measures defined to refocus on core markets


Mid-term approaches to a careful geographic expansion developed


Long-term directions identified in order to selectively enter new markets


Measures packages consequently and successfully implemented after having completed the project at the end of 2010:
Net revenue more than doubled until 2016