Automotive & Mobility

Developing a Growth Strategy for a German Commercial Vehicle Manufacturer


Do in the market segment ‘light commercial vehicles/vans’ exist growth opportunities for the client organization?


Should the client enter this market segment, and if so, how?


To what extent would an entry into this market segment increase the utilization of the workshops/service network?

Problem-Solving Approach

Creating a deep understanding of the market with respect to the relevant segment:

Identifying the factors that determine market success:

Analyzing the cost structure and the operational competencies:

Defining the market-entry strategy:


Disproportionate high costs/risks compared to the potential earnings/chances


Effort to enter the market segment ‘light commercial vehicles/vans’ abandoned


Project stopped ahead of schedule


No market entry in the relevant segment by the client organization according to the recommendations—even not 12 years after the project

March 2021

‘Best Management Consultants 2021’: T. K. Hamann among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.


T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’.  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.


We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.