Automotive & Mobility

Developing a Growth Strategy for a German Premium Automotive OEM

Challenges

How can innovative product offerings and a better market coverage help to achieve profitable growth?

Problem-Solving Approach

Market/customer segmentation and analysis of the product positioning:

Rough economic feasibility study:

Development of a detailed concepts for a new model range:

Developing the product strategy and product profiles for the new vehicles:

Results

New vehicle segment established that attracted in the meanwhile other competitors for entry

 

More than 170,000 vehicles of the first generation worldwide sold by the client

 

Model range extended by additional models due to the big success