Automotive & Mobility

Developing a Growth Strategy for a German Premium Automotive OEM

Challenges

How can innovative product offerings and a better market coverage help to achieve profitable growth?

Problem-Solving Approach

Market/customer segmentation and analysis of the product positioning:

Rough economic feasibility study:

Development of a detailed concepts for a new model range:

Developing the product strategy and product profiles for the new vehicles:

Results

New vehicle segment established that attracted in the meanwhile other competitors for entry

 

More than 170,000 vehicles of the first generation worldwide sold by the client

 

Model range extended by additional models due to the big success

March 2021

‘Best Management Consultants 2021’: T. K. Hamann among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.

 

T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’.  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.

 

We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.