Automotive & Mobility

Developing the China Strategy for a Big Automotive Company


Need to develop and align a vision 2020 for the business activities in China and to come up with a respective strategy based on overarching trends and specific scenarios regarding the potential market development for all business units (passenger cars, trucks/buses, vans, financial services, new business opportunities)

Problem-Solving Approach

Picking a mixed Chinese-German team at the client’s headquarters in Germany and their branch office in China


Identifying current trends


Defining the product and service portfolios (‘Where to play?’)


Determining the future setup along the value chain based on consistent business-unit strategies for …

Considering existing strategic alliances and deriving the demands for new cooperation partnerships seen from the angle of make-or-buy decisions (‘How to win?’)


Assessing the strategy:

Preparing the implementation by developing a roadmap


Strategy to capture additional profitable growth paths in the Chinese market defined on corporate level and broken down into consistent business-unit and functional strategies


Implementation plan developed


Group revenue in China increased by 44% within 5 years after the completion of the project

March 2021

‘Best Management Consultants 2021’: T. K. Hamann among the top 3 consultancies for sales, after sales, and CRM

The 2021 ranking ‘Beste Unternehmensberater [Best Management Consultants]’ by the German business magazine brand eins and the business data portal Statista has just been published.


T. K. Hamann takes a top position in this with a shared second place in the field of ‘Sales, After Sales, CRM’.  In addition, we are honored for the sector ‘Auto & Suppliers’ and the functional area ‘Strategy Development’.


We are grateful to all our clients, the entire team, and business partners who have worked with us since our founding in late 2016.  Together, we will continue to consequently pursue quality leadership in our disciplines.

For this year’s ranking, 2,334 colleagues determined the best management consultancies according to their perception by industry and functional practice area.  Subsequently, assessments were obtained from the clients.  For this purpose, 1,100 senior executives were provided with a list of the recommended consultancies for each industry and work area clients via online survey; another 234 senior executives (Head of Strategy, Head of Business Development, etc.) from DAX, M-DAX, S-DAX and Tec-DAX companies were specifically invited to participate in the survey.