Automotive & Mobility

Developing the China Strategy for a Big Automotive Company


Need to develop and align a vision 2020 for the business activities in China and to come up with a respective strategy based on overarching trends and specific scenarios regarding the potential market development for all business units (passenger cars, trucks/buses, vans, financial services, new business opportunities)

Problem-Solving Approach

Picking a mixed Chinese-German team at the client’s headquarters in Germany and their branch office in China


Identifying current trends


Defining the product and service portfolios (‘Where to play?’)


Determining the future setup along the value chain based on consistent business-unit strategies for …

Considering existing strategic alliances and deriving the demands for new cooperation partnerships seen from the angle of make-or-buy decisions (‘How to win?’)


Assessing the strategy:

Preparing the implementation by developing a roadmap


Strategy to capture additional profitable growth paths in the Chinese market defined on corporate level and broken down into consistent business-unit and functional strategies


Implementation plan developed


Group revenue in China increased by 44% within 5 years after the completion of the project