Automotive & Mobility

Developing the China Strategy for a Big Automotive Company

Challenges

Need to develop and align a vision 2020 for the business activities in China and to come up with a respective strategy based on overarching trends and specific scenarios regarding the potential market development for all business units (passenger cars, trucks/buses, vans, financial services, new business opportunities)

Problem-Solving Approach

Picking a mixed Chinese-German team at the client’s headquarters in Germany and their branch office in China

 

Identifying current trends

 

Defining the product and service portfolios (‘Where to play?’)

 

Determining the future setup along the value chain based on consistent business-unit strategies for …

  • Research & Development
  • Procurement
  • Production
  • Marketing & Sales
  • After Sales
  • Support functions like Organization and Human Resources

Considering existing strategic alliances and deriving the demands for new cooperation partnerships seen from the angle of make-or-buy decisions (‘How to win?’)

 

Assessing the strategy:

  • Developing a business case
  • Carrying out a risk analysis and deriving a fallback solution ‘Plan B’

Preparing the implementation by developing a roadmap

Results

Strategy to capture additional profitable growth paths in the Chinese market defined on corporate level and broken down into consistent business-unit and functional strategies

 

Implementation plan developed

 

Group revenue in China increased by 44% within 5 years after the completion of the project