Automotive & Mobility

Developing the Connectivity and Telematics Strategy for Passenger Cars

Challenges

How can a workable strategy (staggered in several waves) be built on the ambitions with respect to connectivity/telematics for the passenger-car ranges that were generically formulated in the target picture 2020?

Problem-Solving Approach

Defining the offerings:

  • Segmenting the private and fleet customer groups
  • Conducting a comprehensive competitive analysis and market research
  • Defining the service portfolio and prioritizing the individual services

Deducing the revenue and sales concept:

  • Determining the pricing logic (e.g. individual purchases versus subscriptions)
  • Detailing of the sales concepts along the customer journey/touchpoints

Setting the technological realization:

  • Analyzing current and future-oriented technological and regulatory trends
  • Recording the various technological requirements in accordance with the offerings (to be)
  • Describing and assessing alternative scenarios for the realization

Determining the real net output ratio:

  • Synchronizing the requirements with the existing capabilities
  • Assessing the cost of potentially bought-in products and services
  • Preparing the make-or-buy decisions

Computing the business case

Results

External influence factors with relevance to the business model identified and well understood

 

Business model for the connectivity services defined

 

Connectivity offerings successfully established at the market