Automotive & Mobility

Developing the Connectivity and Telematics Strategy for Passenger Cars


How can a workable strategy (staggered in several waves) be built on the ambitions with respect to connectivity/telematics for the passenger-car ranges that were generically formulated in the target picture 2020?

Problem-Solving Approach

Defining the offerings:

Deducing the revenue and sales concept:

Setting the technological realization:

Determining the real net output ratio:

Computing the business case


External influence factors with relevance to the business model identified and well understood


Business model for the connectivity services defined


Connectivity offerings successfully established at the market